Equator 24
Equator 24 will be set up as an annual Bike Challenge/Fund Raising event with the purpose of offering cyclists from everywhere in the world to discover safely exceptional and relatively unexplored tracks in central Africa while raising funds for education and sport for kids in the region and or charities dealing with rain forest preservation.
The logo had to get across the adventure of the charity and the colour should reflect African culture. It was important that the logo should also reflect the essence of the charity. Making a difference in that region of the world requires humility, courage and patience and that is what this bike challenge can teach every participant and promoter.