Gift Voucher Shop

The Gift Voucher Shop sells vouchers that can be redeemed in a huge range of high street shops and stores. Uniquely, they are sold over the counter at the Post Office or direct from their website.

They approached us to create a trade and consumer Christmas campaign using posters in every UK Post Office and a local radio campaign to promote their vouchers for this key gift-giving season.

Our creative approach had to reflect the existing Post Office branding and advertising style while retaining GFS’s own brand identity. We produced trade collateral, posters, flyers, bunting, wobblers and a series of targeted radio commercials.