Oakam

As a new high street brand Oakam was founded to provide a range of tailored financial services for the UK’s ‘forgotten’ population – working people that the banks have ignored.

Keen to utilise a wide range of media, Oakam needed an agency that was creatively savvy, nimble and reactive. Reaching these diverse communities is no easy task, required high impact visuals with simple copy for maximum cut through.

Having created Oakam’s brand guidelines, the campaign now spans posters, POS, in-store leaflets, display panels, take-ones, direct mail, door drops, radio, video, web banners, bus sides, staff training manuals, sales events and their website.

In a little over two years Oakam has grown from just one outlet to ten high street stores across London. We continue to develop their brand, keeping Oakam ahead of the curve to fulfil their creative needs and commercial goals.