Get Real Deodorant

We were approached to develop a name and a logo for the launch of this new health and beauty brand. The focus was on the use of all natural properties of a deodorant with no added chemicals.

Our ‘Get Real’ concept instantly identified the product as a more challenging, fun and aspirational brand than its many competitors. It was designed to appeal to a more mainstream, younger audience – both men and women – who care about the products they use on their bodies.