Superdrug

Superdrug was determined to hold a truly spectacular event to raise vital funds for The Princes Trust, The Kids Company and the Teenage Cancer Trust. They wanted the evening to be quite literally ‘Out of This World’ with a dramatic Planet Pink feel.

We took their idea one stage further by creating an anarchic, futuristic ‘Fifth Element’ look and combined it with a glamorous and eye catching feel across all graphics and creative concepts.

Our start point was the central logo. We created an eclipse-like icon that radiated energy, style, glamour and eye-popping pinkness! This highly arresting symbol ran across all event media from the website, invitations, programmes, brochures, onsite graphics, banners, table settings to prizes.
Client: Designscene and CL Events & Venues
 

See Literature and Website for more on Superdrug.